http://getyourbizsavvy.com/2010/06/positive-thinking-and-public-relations-5-tips/

 This is a guest post by Ronn Torossian, president and CEO of 5WPR.

Truth is, ‘positive thinking’ is immediately associated with the ‘self-help’ shelf in your closest Barnes & Noble, but it is much more practical than you might think. My experience in business, and in life, makes me more confident on how positive thinking can get you where you want to go.

It is said by Sir. David Ogilvy that during the early days of founding the legendary Ogilvy ad agency he’d go in the office and ask: “Well? Did Coca Cola call already?” The same question, every single morning, until they actually did. Coincidence? You may think so, but also in this Public Relations business, I can testify: positive thinking integrated into our lives can make a difference.

Here are 5 suggestions:

1. The power of imagination. It is taken for granted, not fully utilized and seldom used to leverage your professional direction. The truth in contrast is, – imagination is the very first –and very far- achievement towards where you want to get. It could be picturing yourself with a new client, picturing your new office, imagining a media coverage piece on recent major achievements of yours. Anything you picture on a daily basis consistently can materialize physically.

2. Act as if you already possess what you want. Sometimes we hold back on actions or emotions just because we “aren’t there yet”. A simple tip: Pretend you are there and you’ll find yourself happier, and more fulfilled with what you are currently doing.

3. Communicate positively. People are often skeptic of their abilities, and great PR people (and generally business people) recognize that passion is key. It is crucial not only to be passionate about your own job, but on the brand, firm, personality you’re representing. Your positive passion on a product can radiate far, and will be genuinely reflected in your media pitches, releases and placements.

4. What you give out is what comes back. You claim you can’t do something? It’s certainly harder if you don’t try. Express positive outcomes to ideas, initiatives and efforts. Don’t look for why it WOULDN’T work. It is well reflected in the methods of professional brainstorming. You do not rule out ANYTHING that is brought up. Apply it to something in your life.

5. Communicate. Yes, it’s a funny tip to offer communicators and public relations practitioners but it’s easily forgotten and is being deserted. Pitching the media? Connect over the phone. Following up? Give ‘em a call! When we express ourselves verbally (and positively) we attract better results. Less space for gaps in mutual understanding, and better personal relationships.

There you have it. 5 basic tips for the Public Relations practitioner and beginning positive-thinkers, but if applied daily it can be life changing.

…

Ronn Torossian is president and CEO of 5WPR, one of the 20 largest independent PR firms in the U.S. Named one of the top “40 Under 40″ by PR Week & Advertising Age, Torossian was a semi-finalist for the Ernst & Young 2010 Entrepreneur of the Year Award, and his PR agency works with a roster of iconic brands.

In her honor, Kymaro, the body shaper linegave away free products! The first 84 people who uploaded their pictures to the Kymaro Facebook Fan Pageon June 1st received a free Kymaro body shaper! How clever!

Although Kymaro is sold at stores like CVS and Target, online is a huge outlet for both its sales and its PR. the combination is effective Social Media marketing is just one smart way of doing it right. Bu this simple, quick, creative promotion Kymaro attracted new Facebook fans, created a buzz around the promotion, introduced its flag product and made 55 happy consumers share the joy with their family & friends who will probably become the next 500 clients.. Now THAT’s marketing!

What’s so special about the Kymaro Body Shaper? Well it comes in a variety of styles and shapes that range from cami with clear straps for tank tops, to full upper body and leg and butt shapers. They’re Adjustable, comfortable and non-rolling, this line will reign you in without wearing you down.

The season change brings out those lighter clothes that offer comfort in a heavily humid and hot climate. The search for equally-flattering plus sizes isn’t that easy though, and variety at stores isn’t what you’d hope for. If you know what I mean, you’d be totally excited to read about a one stop shop for all plus sizes.

This summer you don’t have to label your favorite retail stores by what you find in them but rather use One Stop Plus online for your season’s swimwear, summer-night casual dresses, and even a large variety for all formal clothing in plus sizes.

For plus size swimwear OneStopShop offers 15 different color varieties of plus size swim dresses, plus size one-piece bathing suits, skirtinies, tankinies and all in prices that are anything BUT plus size! I went online to OneStopPlus and found that the majority of plus size swimwear sells for under $60!

Plus size dresses offer both casual and formal designs which give you a huge plus wherever you go! You’ll find career plus size dresses, cocktail plus sizes, jacket dresses, jeans, tops and activewear, anything you want!

For any plus size dresses you just HAVE to visit their summer trends 2010 for plus size designs! No more hassling between the retail stores and the limited variety out there.

May 20, 2010

Unique Visitors Per Month: 20,290

Kymaro Sunless Tanning System Review & Giveaway!

By

Published: May 20, 2010Posted in: Review and GiveawayTags: beauty, contests, Giveaways, health, Reviews, summer, tanning

I am pasty. Completely, totally, unequivocally fish-belly white – the kind that is otherwise known as blindingly pale.

Now, of course I could go out and hit the tanning salons or lay out in my backyard (ha-HA!  Like Anna would let me sit still long enough for a single ray of sunshine to penetrate!).  But, aside from concerns about both my health and the cost involved in tanning, I just don’t have the time.

That’s where Kymaro Sunless Tanning System comes in!  Kymaro’s new, revolutionary tanning system is so simple and easy-to-use and with their three part system you’re guaranteed to achieve fantastic results.  And with summer right around the corner, this is the perfect time to step up your skin care regimen to include getting a nice, bronze, beautiful tan!

First, you use the Kymaro Body Scrub Exfoliator – with its dual exfoliating and conditioning action – all over your body while in the shower.  Next, dry off and smooth the Kymaro Sunless Tanning Lotion all over your body – paying special attention to knees, elbows and ankles.  Lastly, use the included Light Wand to check your application and make sure you didn’t miss any spots.  No more waiting until you go out in public to see if your sunless tan looks great!  Now you have a chance to correct any mistakes or missed spots before being embarrassed in front of your friends and family.

How much does it cost, you ask?  Well, consider this:

-World class spas often charge over $100 per treatment of products just like these

-Professional sunless tanning salons frequently ask for $20-$30 per treatment

Kymaro Sunless Tanning System costs a mere $39.95 for a months’ supply – that’s just $4 per treatment!!  Kymaro’s system gives you a natural, healthy-looking tan while guaranteeing no discolored palms, streaks or blotchy patches.  You know that orange color that always stains your furniture and clothes?  No more!  Kymaro doesn’t use any makeup or messy dyes, so there’s no need to worry about those common self-tanning issues.

For someone like me who desperately needs a tan but has neither the time, patience or money to actually go about it, the Kymaro Sunless Tanning System works out perfectly!  This way I get to tan quickly and easily, check and make sure I’m not all streaky before I leave the house, and order some simple supplies monthly that are a fraction of the cost of traditional tanning options.  Perfect!

The Kymaro Sunless Tanning System is available at www.ubuyez.com for $39.95.  While you’re there, check out all of the other great products that Kymaro has, such as the impressive Kymaro New Body Shaper and the Kymaro Curve Control Jeans!

WIN IT! One lucky winner will win a Sunless Tanning System from Kymaro (ARV $40)!!!  To enter, tell me another product from Kymaro that you’d love to try AND become a subscriber of this site (if you aren’t already)  You MUST confirm your subscription for it to count!  I check all entries and if you are not a subscriber, your comment will be deleted.  That’s it!

Comments will close on June 4, 2010 at 10 PM EST.  One comment per person, please (unless you do the extra credit). Open to continental US entries only (no Hawaii or Alaska). Duplicates and comments not including the above information will be disqualified. Comments are moderated. If you don’t see your comment in a reasonable amount of time, send me an email. Bloggers and non-bloggers may enter. If you don’t want to leave your email address, please be sure to check back for my announcement of the winner. Please note that winners must respond within 48 hours of being announced/contacted or another winner will be drawn.

I have received compensation in the form of Kymaro products in exchange for this post, but the views and opinions expressed are solely my own and no other compensation – monetary or otherwise – was received.

Extra Credit:

Enter any other giveaway on my site.  Two extra entries per giveaway.

Follow Kymaro on Twitter.  Leave your username for verification.  One extra entry.

“Like” Kymaro on Facebook. Leave your username for verification.  Two extra entries.

Follow me on twitter AND tweet about the contest. – You may do this daily for an extra entry.

Comment on any non-giveaway post.  Leave link or name of post that you commented on.  One extra entry.

Grab my button!  Post it on your own blog and leave me the link to find it.  Two extra entries!

Follow me on google friend connect. One extra entry.

Blog about this giveaway. It doesn’t have to be a separate post. Just include a blurb about it when you blog about other giveaways.  You may have 3 entries for this.

 May 20, 2010

Student wins makeover, trip to prom

Alisha Pavlilk, before her prom makeover.

With two diabetic parents, no health insurance and two younger siblings to help care for, Alisha Pavlik’s prospects of a fun night at her junior prom seemed pretty dim.

The 16-year-old student at Shanksville-Stonycreek High School in Somerset County had been busy taking her mom, Connie Pavlik, to the hospital, while her often-unemployed dad, Mark Pavlik, was working at a nuclear power plant in Texas, trying to earn enough money to pay the hospital bills.

While she took on the role of family caregiver, forgoing her favorite pastimes — cheerleading and spending time with friends — Alisha would daydream about having a night off and attending the prom.

That dream came true earlier this month, when Alisha was named a winner in the $2,000 “Say Yes to the Prom Dress” makeover from Kymaro, the health and beauty company perhaps best known for its body-shaping apparel advertised on TV infomercials.

Alisha, who lives in Stoneycreek, was entered into the contest by her aunt, Beth Davis, a consumer blogger.

“We had a blast!” Alisha said of the May 8 prom, which she attended with her good friend, Joey Morrison, 17, of Latrobe.

Her makeover started with repairing the damage from an ill-fated attempt to bleach her hair, Alisha said.

That was taken care of by Angelito’s Hair Co. & Spa and paid for by Kymaro. Her treatments included hot oil hair repair, dying of her hair back to its natural chestnut color and hair extensions, which she got to keep.

After a complete makeover provided by the salon, her family and friends were floored by the difference in her appearance.

“People didn’t believe it,” said Alisha, who wore some of the company’s shape wear. “My mom didn’t recognize me when she walked in.”

Her dress, shoes, jewelry and other accessories were paid for by the company, as was a luxury car and driver for the night. Alisha shared the chauffeur with two other friends.

Kymaro also paid $50 for tickets to the prom, which was held at the Hidden Valley Ski Resort and had a Parisian theme.

“Kymaro received 500 applications nationwide for its contest and chose five winners. The others winners were from California, Georgia, Utah and Michigan.

“It was a very hard decision as there were so many heart-warming stories, so many people we wanted to help,” said Romy Fazeli, creative director of Kymaro. “We chose five applicants to win based on a number of different reasons, but overall we chose girls who were hard-working, good girls who really just needed a little bit of help when it came to their confidence.”

Alisha, who thought she might never have a normal life, hopes to attend business college and someday open her own spa.

Prom dream comes true for Somerset girl against all odds

By Marilyn Forbes
FOR THE DAILY COURIER
Sunday, May 16, 2010

Every young lady dreams of attending her high school prom, but for Alisha Lauren Pavlik of Somerset, hard economic times and health issues threatened that dream.

Pavlik is a typical 16-year-old who appreciates her family, loves to play the piano and guitar, and enjoys skateboarding and riding horses.

But when Lauren’s father was laid off from work and the family lost health insurance, she believed a big night out at her prom was out of the question.

When Lauren’s aunt read about a contest that Kymaro Health and Beauty/Spa Essentials was conducting with a grand prize of a dream prom experience, she promptly entered her niece.

“I am a mommy blogger at theplussizemommy.com and I heard about the contest,” said Lauren’s aunt, Beth Davis of East McKessport,

She said she knew her niece wanted to attend her prom but was having a difficult time. “I decided to enter it myself on behalf of her.”

This is the first year that the company has conducted the contest, “Say Yes to the Prom Dress,” and they received more than 500 entries from all over the county.

“With all of the news recently surrounding teens who have battled traumatic experiences because of low self-esteem, we felt that we could make a difference in a few teens’ lives and help prevent some of these stories from happening,” said the beauty company’s creative director, Romy Fazeli Alahmari. “That is when we launched “Say Yes to the Dress” contest, a nationwide contest where teens were asked to tell us their stories on why they weren’t able to attend their proms via a one-page essay. Whether it be because of financial issues, family related experiences, poor body image or social incidents, teens submitted their inspirational stories on why they weren’t attending their proms.”

The company chose five winners who all received a $2,000 prom package, which included hair styling, makeup, a dress, jewelry, a limo and tickets to the prom.

“When my aunt called me and told me I had won, I literally started screaming and jumping up and down,” Pavlik said. “I was overly excited.”

Pavlik was visited by hair and makeup experts who proceeded to transform the teen into a prom queen.

“They colored my hair and put in extensions, so now it’s pretty long,” Pavlik said. “They also did my nails and my makeup and pretty much pampered me like a princess.”

Pavlik chose her own dress and accessories and attended the May 8 affair at Hidden Valley with her best friend, Joey Morrison.

“We had a blast,” Pavlik said of her prom. “They (friends) almost didn’t recognize me.”

“Prom is a momentous event for women and everything involved in prom, including hair, makeup and transportation becomes very impressionable among young ladies today,” Alahmari said.”We thought that we could help five girls attend their dream prom. Five girls who did not have the best of lives, five girls who we can truly help in shaping their future.”

For one young Somerset girl, the contest did change her life.

“The most memorable part of all this was how much of a change there was in how I looked,” Pavlik said, “That, and how much fun my friends and I had.”

5/5/10

Student wins prom makeover

By Joan Durbin
jdurbin@neighbornewspapers.com

She had never entered any type of contest before. But when a family friend drew her attention to “Say Yes to the Prom Dress,” Stephanie Couture decided to enter.

Kymaro Beauty and Health Essentials asked teens to submit a one page essay on why they don’t want to attend their prom. Winners would receive a $2,000 makeover, which includes a new prom dress and accessories, two free prom tickets and transportation to and from prom.

“It wasn’t so much that I didn’t want to go to the prom, it was going to be a financial stress. I just entered because money is kind of tight around our house,” said Couture, a senior at Centennial High School in Roswell.

Her family moved to Roswell from a town just outside Toronto, Canada, when she was a junior in high school. Starting over with no friends in a new environment was tough. “It was a real culture shock,” Couture said.

As time went on, she made friends and settled in. But the deep economic recession was affecting family finances, and Couture was slated to start college next year. The situation didn’t leave room for much money for prom essentials.

Then came word that out of more than 500 applicants nationwide, Couture was one of five chosen winners by Kymaro.

“With all of the recent tragedies surrounding teenagers suffering from low self-esteem, we thought this would be the perfect opportunity to make a difference in a teenager’s life,” says Romy Fazeli, creative director of Kymaro. “Stephanie truly stood out in our minds as she is a smart, motivated and sweet girl who happened to have faced a hardship within the past few years, and we felt this could turn her dream of attending prom into reality.”

Couture had three floor length gowns to choose from for the prom, which was last weekend. She attended with date Hunter Smith.

Winning the makeover made the whole prom experience much more special, Couture said. Without it, “I probably would have borrowed a dress and done my own hair and makeup. But then I would not have felt like everyone dreams of being, a princess for her prom.”

http://www.life.com/image/98802412

http://www.odwyerpr.com/members/0430torossian-ny-times-delivers-pr-goods-for-killer.html

April 30, 2010

NYT TIMES DELIVERS PR GOODS FOR KILLER

By Ronn Torossian

It’s said that PR professionals read the newspapers not to get the news, but to study angles and understand what stories are planted in newspapers by people with PR in mind.

Take the April 29 New York Times, which ran a pretty laudatory piece about a confessed killer. That item would be a feather in the cap of any PR person.

Jeffrey Conroy was convicted of killing Hispanic immigrant   Marcelo Lucero in a hate crime in Long Island New York. He’s in jail, awaiting sentencing on May 26th.   Written by Manny Fernandez, the fawning article softens the image of Conroy, and may result in a lighter sentence. The power of PR, indeed.

Amidst pictures of his smiling, All-American looking family, we learn in this page-long NY Times story at:  

He’s 19 years old “and it shows…. he has the face, the demeanor and the vocabulary of a boyish teenager.”
Sub-text: He’s young and made a mistake – Give him another chance.

He was a “friendly, athletic teenager willing to stick up for others, of someone who counted several Hispanics among his closest friends, including the girl he had been dating off and on for years.”
Sub-text: He’s no racist.

He spoke of his “love and concern for his family: After the guilty verdict was announced in the courtroom… he turned and saw two of his sisters in tears, and told them not to worry, that everything would be all right.”
Sub-text: His family will suffer too.  

He spoke of “praying in his cell, for his family and for Lucero’s family” and his mother “had taught Sunday school for seven years at her church…” and his father is now “on disability… and is who a leader in organizing youth sports.”
Sub-text: Good people – Religious & helps kids.

He was a “mentor to children… and helped coach 11-year-old football players at age 16, and spent one summer improving one boy’s lacrosse skills, because the boy’s mother had asked him to help her son.”
Sub-text: He’s a good kid.

He recounted confronting two white men outside a convenience store in 2007, defending a Hispanic man.  He warned men not to steal the Hispanic’s man bike “whom he believed to be an immigrant day laborer.”
Sub-text: Conroy (the only of the 7 defendants who has received any media coverage) doesn’t hate Hispanics and in fact has helped some.

A 40-year-old is quoted as saying: “I believe that he got roped into events that others had started, and being 17 and filled with testosterone, sometimes you do things that get the best of you before you can think about it clearly.”  (The next line goes on to state that: Conroy’s intent to kill was evident because the entire blade went into Lucero’s chest area and was stopped only by the handle.”)
Sub-text: He made a mistake – Maybe don’t let him play video-games for a few weeks?

The article ends by stating:

If Conroy were not in jail, he said he could imagine the life he would be leading: playing midfield on a college lacrosse team, either at the State University at Albany or at Plattsburgh. And his thigh would no longer have the swastika. “It doesn’t mean anything to me at all,” Conroy said.

The PR agency which I own does a tremendous amount of crisis communications and litigation work which we cannot often discuss, and PR firms absolutely are hired to influence judges & juries.

Public relations pros read the papers differently – Or did this article simply belong as an Op-Ed?

Food for thought. 

* * *

Ronn Torossian is CEO of NYC-based 5W Public Relations, a top 25 independent PR firm which has no stake in the Conroy legal case.  

Manhattan Mogul Elie Hirschfeld Acquires Important Painting by Francoise Gilot

NEW YORK, April 28 /PRNewswire/ — Manhattan real estate tycoon and President of Hirschfeld Properties, LLC, Elie Hirschfeld publically announces the acquisition of “Gingko Trees in Central Park” (2002-2004, Oil on Canvas), an original painting by Francoise Gilot (born 1921).

“‘Gingko Trees in Central Park‘ holds great meaning to me because it depicts a special New York City scene and reminds me of the large ginkgo tree in the backyard of my parents’ home,” said Elie Hirschfeld. “I am honored to have purchased this painting and own a small part of such a great history. Ms. Gilot is an inspiration to all, both as an artist and as a person. Through this acquisition, it was a pleasure getting to know Ms. Gilot and I look forward to our ongoing friendship.”

In addition to her famous life associations and significant books highlighting her work, her paintings have graced the auction blocks of Sotheby’s and the walls of renowned galleries around the world. Currently, her internationally recognized work is being shown in Tokyo.

Elie Hirschfeld is an avid art collector who began his collection with “The Artists Show in Washington Square Park” by Thomas Hart Benton. Since then, his collection has grown to hundreds of New York scenes. Some notable works include Andy Warhol’s “Brooklyn Bridge,” Frank Stella’s “Squares” and Normal Rockwell’s “Gramercy Park.” His private collection is currently housed in his various Manhattan homes.

Elie Hirschfeld

President and CEO of Hirschfeld Properties since 1997, Elie Hirschfeld has dedicated his professional life to real estate development planning and implementation. Since joining the company in 1976, Mr. Hirschfeld’s projects have included the development of prominent New York City properties such as the Grand Sutton, the Hotel Pennsylvania, the Crowne Plaza Hotel, and Park Avenue Court.

Mr. Hirschfeld is responsible for guiding the strategic direction of the company and leading all aspects of development including new project analysis, lease marketing and negotiation, legal strategies, and architectural and construction management. Elie Hirschfeld directed Hirschfeld Properties, LLC into partnerships with other distinguished real estate development firms such as the Zeckendorf Organization, the Donald Trump Organization, The Silverstein Organization, Empire Realty Group, Belz Enterprises of Memphis and the shopping mall development group, The Mel Simon Organization.

Additionally, Hirschfeld is an avid sportsman, having completed the New York City Marathon and the New York City Triathlon several times, and the Mighty Hamptons Triathlon for the last twenty consecutive years.